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by JDFreedom
Generating Leads for Realtors continues to be a hot topic. The Internet has now become a highly targeted marketing tool for Realtors as many are no longer cold-calling and/or door knocking. Most Buyers and Sellers choose to "Shop Around" before choosing a Realtor to work with making 'first impressions' more important than ever. Many Realtors are now exploring the use of Buyer and Seller friendly websites that are more about the client and less about the Realtor.
Below are tips how Realtors can increase their leads. Not only will these tips increase the amount of leads, but they will also show Realtors how to convert leads into sales!
Get high placement in search engines such as Google, Yahoo and MSN.
80% of Buyers and Sellers start their searches here so you need your websites to have top placement. Separate websites for Sellers and Buyers is a way to accomplish this. Because Buyers and Sellers searches are very different from each other, you need separate websites that get high ranking for both types of clients!
Free services should be offered with your website
Instead of making your website about you, make it about your clients. An example of a free service you could offer is a CMA. You could offer this via an 'online form'. People looking to sell don't always like to give out their contact numbers, but usually don't hesitate to give out their email address.
Go above and beyond!
Daily emails of new listings is fine, but be sure to also send your client a personal email every 'now and then'. Remember, if you forget about them, they will have long forgotten about you.
User friendly websites are a MUST!
Sellers searching for a CMA online don't want to spend time on a Realtors website just to find out they need to compose a long email explaining their home. If they do end up typing a long email about their home, they will likely copy that email and send it to 10 other Realtors in your area. A Seller wants a basic template where they just fill in the fields.
A free Buyers or Sellers tool goes a long way!
eBooks for Buyers and Sellers are gaining popularity. If you are the first one to provide them with these valuable tools, why wouldn't they decide to work with you?
With many Realtors in the same area and/or office offering their all their clients the same tools, the competition has become fierce. Differentiating yourself from your competition and exploring your options will put you a step ahead of your peers. With the Internet having proven itself as being the way of the future for marketing real estate services, you need to make sure you have a strong presence on 'the net'. You could be the best negotiator in your market but without the right tools to get you exposure, you could also become the best kept secret.
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